Glossary




A visual encyclopedia of ingredients, materials and packaging we use, and terminology, decoded.

Adaptogens

Adaptogens are herbs that adapt to what the body needs physically, chemically, or biologically in times of stress, to reach equilibrium. Our favourites: Gotu Kola, Angelica, He Shou Wu, and Amla.

Present in Moon Boost Lash & Brow Enhancing Serum, Heliophilia Glow & Fix Serum, Atmosphere Hair Density Serum, Obsidian Volumizing Hair Jelly, Mars Sand Dry Shampoo.

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Emulsifiers

Emulsifiers keep oil-soluble and water-soluble ingredients together in a formula. Because oil and water do not naturally mix, many times harsh chemical emulsifiers can be used to establish this oil-water connection. We use natural sugar-based emulsifiers.



TETRASODIUM GLUTAMATE DIACETATE

Formulas need stabilizers to prevent early separation or expiry. Tetrasodium Glutamate Diacetate is a plant-based, easily biodegradable stabilizing alternative to EDTA, which is a commonly used chemical stabilizer in cosmetics. EDTA is typically advised against as it may be an irritant to skin, and may contain high levels of dioxane which is carcinogenic.

HAIR PHASES

The stages of a hair's full lifespan: Anagen (growth), Catagen (transitional/regression), Telogen (resting), and Exogen (shedding).





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EXPELLER PRESSED OILS

The difference between expeller-pressed oils and cold-pressed oils are that cold-pressed tend to lose their nutrients on high heat. We use expeller-pressed.

Present in Moon Boost Lash & Brow Enhancing Serum, Heliophilia Glow & Fix Serum

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TRANSPARENT INGREDIENTS

Ingredient labels need not be a mystery.

Discover the raw, high-performance ingredients in our hair, skin and wellness formulas.

For more on hair phases, please visit our Learn page.



HYALURONIC ACID

Draws 1000x its weight in moisture, so make sure you have a damp environment to the skin before applying. Molecular weights matter as well. We use high-molecular weight hyaluronic acid, as low-molecular weight more easily penetrates the skin, but studies show that this molecular size can increase inflammation and scarring.

Present in Neptune Blur & Hydrate Serum

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SKIN TYPES

The largest organ of the body, and unique to every individual. Different products work best for different skin types, while factoring in age, diet, and lifestyle. Skin types can include normal, sensitive, dry, oily, or a combination of both dry and oily.




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linoleic & oleic acids

Oils are made of linoleic (omega-6) and oleic acids (omega-9). Linoleic acids are lightweight and thinner, which can be easily absorbed by skin. Therefore, it is better for acneic skin. Oleic acid is heavier and richer, which works better for dry and mature skin.

Present in Heliophilia Glow & Fix Serum for all skin types due to a balanced ratio of both lineoleic and oleic acid.

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BACKED BY SCIENCE

We combine science and decades-old Ayurvedic and Chinese herbal knowledge. We formulate and test in laboratories.

sustainability as part of your daily routine

We believe in affordable ingredients that are safe, highly effective, and doesn't sacrifice quality or health for prices. It goes all the way down to packaging - we don't use harmful packaging at the expense of Earth.

magnesium

Magnesium is typically ingested, but with those with digestive issues, a topical alternative can be the solution. Magnesium absorbs more readily through the skin, which renders this method as more effective. Typical magnesium sprays can be itchy, however we use aloe vera in our formulation to dilute any itchiness.

Present in Nocturne Magnesium Sleep Oil

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lymphatic drainage

The fluid in your lymphatic system assists in removing waste and toxins from your tissues. By massaging the lymphatic system, you can encourage lymph fluids to circulate and purify your tissues with more ease, avoiding buildup. Daily tools can help lymphatic drainage and can be easily incorporated into your skincare routine.

Lymphatic drainage tools: The Metamorphic Jade Roller

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bamboo

Bamboo is biodegradable, compostable, and is grown in many parts of the world, which reduces our carbon footprint. It grows very quickly, which renders it as a renewable source, and also its deep roots prevents soil erosion, which contributes healthy soil.

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hdpe plastic

High-density polyethylene plastic. It has a specific density of 0.93 to 0.97, which is lower than PET plastic. This makes it easier to for the plastic polymers to be processed. HDPE is also one of the most easily accessible plastic polymers to recycle as most facilities take this type of plastic. The small components of our packaging such as the innards of lids or lining is HDPE plastic.

glass

Glass is readily recycled, and to be recycled effectively, it must be cleaned thoroughly before crushing and remelting. We use glass bottles as much as we can (except for products that go in the shower, as they can break easily in a slippery environment!)

recycled paper

We use as little wrapping as possible when sending out packages to you - any paper wrapping and cards are made of 100% recycled paper.